Title: TOYOTA'S REVOLUTIONARY ULTRA-COMPACT iQ CONCEPT
Date: Fri, Sep 14th, 2007 16:16:01 pm



Toyota's revolutionary ultra-compact iQ concept
- The intelligent solution to urban transport
- Designed within the Vibrant Clarity philosophy
- Less than 3 metres in length
The
iQ concept represents a paradigm shift in small car design - a concept
car that challenges conventional thinking of automotive hierarchies:
small yet spacious, premium yet small. Realised through the vision of an ultra-compact, highly
space-efficient, environmentally friendly vehicle, the iQ concept
maximises the urban lifestyle of Europe's fashionable metropolitan
dwellers. The iQ concept was created at ED2,
Toyota's advanced European design studio in the south of France,
working under the Toyota design philosophy of Vibrant Clarity - design
that is forward-looking, intelligent and energetic while retaining
clarity of purpose and function. The managing officer of Toyota Motor Corporation's Design activities,
Wahei Hirai, says: "The iQ concept is designed to reflect and enhance
the lifestyle of its owners. In an urban environment, people want to
express themselves through dynamic and on-the-edge design, but at the
same time rational factors such as size, functionality and CO2 emissions cannot be ignored. "Bringing these contradictory aims together in synergy was critical to
the iQ concept, and is a way of thinking we call the 'J-factor', a
philosophy at the heart of all our activities." Just a palm shorter than three metres in length - at 2.98 metres
precisely - the iQ concept is a radical new approach to vehicle
packaging and design. It challenges the current limitations of ultra-compact urban transport
by offering an interior capable of seating four adults or three adults
and luggage space - a unique versatility within a minimal footprint. The unveiling of the iQ concept also reinforces Toyota's commitment to
reducing vehicle emissions through vehicle concept innovation. With increasing traffic congestion in urban areas, and rising concerns
about vehicle emissions, the iQ concept presents a change in vehicle
packaging and footprint, to ensure a sustainable future. Designed for fashion and function Three elements of Vibrant Clarity
- Dynamic and daring exterior
- Functional and aesthetic interior
- Edgy urban colour contrast
All
aspects of the iQ concept are designed to convey a confidence, and
vibrancy that belies its size. All are working to give the car energy
and character that will stand out and enhance its high fashion position
in the urban environment. Within Toyota's Vibrant Design philosophy three core design values are utilised to guide the design process. Perfect Imbalance in its proportion The exterior is simple and daring with a stable and robust stance
enhanced by the width of the vehicle contrasting with its short length.
In side profile the ultra-short overhangs and cab-forward silhouette
suggest a dynamic pose, but at the same time interior space is kept to
a maximum. The confident character of the front juxtapositions with the small, yet strong structure, give the vehicle an iconic value. Integrated Component Architecture Expressing the structure and construction of the vehicle is vital to
keeping the design simple yet at the same time energised; it also
serves to clearly express the concept of the car. The structures around the 17-inch tyres form part of the minimal front
and rear overhangs, a synergy that conveys both strength and agility. In the interior, the basic geometric structure of the instrument panel creates an open and wide environment. The manta-ray-styled centre console is a simple yet flowing structure
that envelops the instruments to create a clear and vivid focal point. The air-conditioning vents are constructed from a cylindrical form clearly relating to their function. The overall impression is of components in harmony, forming a new emotional expression. Freeform Geometrics The exterior surfaces of the iQ concept are almost mathematical in
their cleanliness and precision, but at the same time have movement and
emotion to keep the design fresh and unlikely to date. The character lines of the window opening flow smoothly and harmonise with the surfaces supporting them. In the interior the freeform lines of the manta-ray-styled centre
cluster are echoed in the door trim. Soft and inviting they encourage
touch and contact, a combination of uncompromised aesthetics and
functionality. Overall, the iQ concept has an 'on-the-edge' style ready for the streets of tomorrow's urban environment. This sense of vibrant, urban sub-culture is carried forward by the
unique exterior colour; pearlescent white with flecks of purple shimmer
hinting at the darker interior treatment. The senses are further stimulated by the touch of the mock snake-skin
steering wheel trim, purple interior trim accents and purple styling
themes carried over into the seats, door trims and dashboard. Compact but not compromised
- Intelligent use of space
- Versatile 3+1 seating
- Fascinating blend of form and function
- Full safety features
The
iQ concept sets out to be, and succeeds, as the world's smallest
premium four-seat passenger concept car. At less than three metres long
(2980mm), it is 425mm shorter than the Toyota Aygo and more than 770mm
shorter than the Toyota Yaris. Yet, in width and height (1680 x 1480mm) it is comparable to Yaris - so
the ultra compact exterior dimensions hide a big interior heart. At the same time, the iQ concept is versatile and practical. It will
seat four with space for three adults and a child - or the fourth seat
can be utilised for luggage space. To achieve this, a radical and intelligent 3+1 seating concept has been
applied. With a dashboard that swoops away from the front passenger,
this seat has been given extra freedom of movement. In regular use, driver and passenger sit side by side. But, to
accommodate a third adult or adult and child, the front passenger seat
can be moved in a more forward position allowing more room and easier
access to the rear area. In addition, extensive use of intelligent, space-saving design themes
and miniaturised technology helps maximise space within the passenger
compartment. The ultra-compact heating and ventilation unit frees up
space in the centre console and allows the dashboard to adopt its
unique shape. Atop the main dashboard sits the instrument pod, dark and mysterious
with the swoops and curves of a manta-ray; its tail flashing in
silver-chrome trim as it reaches down to form the cleanly-styled centre
console. A single central dial provides control of interior environment with
temperature and ventilation displayed on the central panel, clearly
placed in the driver's line of sight. The three-dimensional, 3-in-1 display of speed, engine rpm and fuel
status is mounted above the steering column while controls for audio
and navigation functions are on the steering wheel itself. In an intelligent, hi-tech solution to urban navigation, a stand-alone,
head-up display of the GPS route-finder is placed within the driver's
vision but is see-through when turned off. A panoramic glass sun-roof ensures plenty of light and adds to the
sense that passengers are not confined within a conventional
compartment. At night, the darkened interior is mysterious, further emphasising the high fashion sense of the concept car. Despite its ultra-compact design, it makes no compromises on safety in
the urban environment. Indeed, safety is at the core of the concept
strategy. A strong passenger compartment safety cell will ensure optimal impact energy absorption. In presenting the iQ concept, Toyota reveals an intelligent new design
and technology package - a radical solution to the challenge of
personal urban transport. The iQ concept represents the ultimate refined urban mode of transport,
offering a revolutionary package, intelligent design, and environmental
friendliness.
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