Toyota is celebrating the market success of Aurion by adding even more value to the award-winning Quad Cam V6 model.

Toyota Aurion has captured 17.9 per cent of the Australian large-car (under $70,000) market year-to-date August, according to industry statistician VFACTS.

It is the best segment penetration of the large-car market that any Toyota model has achieved.

Aurion AT-X was named the best car in its class for each of the past two years by experts at Australia's motoring clubs and Fairfax's Drive.

Aurion leads its class by delivering more power and using less fuel than any other normally aspirated Australian-made six-cylinder car.

It has official ADR 81/01 fuel economy of 9.9 litres per 100km.*

The 3.5-litre Quad-Cam V6 develops 200kW of power at 6200rpm and 336Nm of torque at 4700rpm on regular unleaded petrol.

Power output rises to 204kW with premium unleaded fuel.

The special edition Aurion Touring is available for a limited time.**

It offers customers over $2,500 of added equipment at no extra cost compared with the entry-level Aurion AT-X sedan.

Aurion Touring is fitted with stylish 16-inch alloy wheels (four alloy wheels) and a rear wing spoiler, which together normally retail for $1,150.

The special-edition model also gains a six-disc CD changer, front foglamps, dual-zone climate-control for the air-conditioning, leather-wrapped steering wheel and gear lever, front and rear parking sensors and a trip computer.

The recommended retail price is $34,990***.

All Aurion models, including the Touring special edition, are fitted with six airbags, vehicle stability control, traction control, anti-skid brakes and an adaptive six-speed automatic sequential-style gearbox.

Other standard features include power driver's seat, cruise control, power windows and mirrors, remote central locking, dual exhaust outlets and security alarm.

* Fuel consumption will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR81/01 combined cycle.

** Toyota reserves the right to extend any offer.

*** Recommended retail price, unless otherwise stated, excludes dealer delivery and statutory charges